Entrepreneurship & Business Leadership
Bailey Dallinger is a born entrepreneur, having founded and led multiple businesses across health, fitness, supplements, and food manufacturing — including Achieve Personal Training, Fuel Protein, Bump Protein, and Proganics. With a rare ability to turn ideas into tangible, successful businesses, Bailey has worn every hat — from product development to marketing, logistics, compliance, and leadership. His problem-solving instincts and deep understanding of business operations allow him to quickly identify inefficiencies and create streamlined systems. Bailey believes in surrounding himself with experts who align with his vision, and his hands-on approach has helped him scale brands nationally and internationally. From building teams to writing transformational programs like the Achieve 12 Week Body Transformation, Bailey has proven his leadership across industries.
eCommerce Development & UX Strategy
With over 6 years of advanced experience building on platforms like No Code and ecommerce, Bailey is an expert in creating fast, functional, conversion-focused digital experiences. He’s developed and launched multiple native apps (including Proganics 3 2 1 Success, Capturize, and Retail Rewards) and private Shopify apps tailored to business needs. His skills span front-end (HTML, CSS, JavaScript), back-end integrations, and full user experience design. Every build prioritises SEO, performance, and mobile usability. Whether it’s a landing page, a customer portal, or a mobile-first mini-site, Bailey brings ideas to life quickly with precision. He has a refined design aesthetic and the technical capability to turn vision into product — fast.
Systems Integration & Technical Implementation
Bailey manages complex API integrations and backend workflows with ease. He has developed eCommerce sites from the ground up, accountability apps with integrated wellness diaries, and a gamified rewards program for retail education. Bailey handles all logic, authentication, and workflow design himself — without relying on external developers. With 30+ years of graphic design experience, he’s also an expert in Illustrator and Adobe Creative Suite, creating everything from packaging to promotional video content. From small batch design work to national retail rollouts, Bailey builds systems that scale.
Product Development & Manufacturing Expertise
Bailey has mastered food manufacturing from scratch. He developed Proganics’ full product line — from sourcing ingredients to regulatory compliance — and created every aspect of the production workflow. His facility is HACCP certified by SAI Global and previously ISO 9001 certified. Proganics is also ACO and USDA organic certified, with all compliance documentation and systems built in-house by Bailey himself. He created the company’s full HACCP plan, Food & Quality Management Plan, and supplier approval systems. Bailey also handles packaging design in Illustrator and oversees prepress, label printing, and trade show materials. His hands-on experience spans compliance, auditing (including an FDA audit onsite in Australia), importing/exporting, and product formulation. Every Proganics product reflects Bailey’s commitment to clean, wholefood nutrition and process excellence.
Marketing, SEO & Brand Building
Bailey has developed and led all aspects of Proganics’ brand presence — including building websites like achievept.com.au, supplementshop.com.au, and proganics.au from the ground up. He’s highly skilled in technical and content SEO, A/B testing, and cross-platform advertising via Google, TikTok, and Meta. One of Bailey’s proudest achievements is the video campaign sharing real client weight-loss journeys through the Proganics 3 2 1 Success program. These authentic stories are edited by Bailey’s internal video team and distributed across social media, paid ads, and marketing funnels — building trust, credibility, and emotional connection with the audience.
AI & Automation
Bailey uses AI every day to power accountability tools, analyze food photos, and automate workflows. He’s implemented OpenAI integrations through API to estimate calories, structure client data, and generate insights from user-submitted photos and messages. He actively writes and refines prompts, fine-tunes usage per model, and tests AI to improve productivity and product quality. Whether building AI-enhanced user flows, analyzing marketing performance, or developing LLM-enhanced tools for internal use, Bailey sees AI as a key driver of modern entrepreneurship — and is already leading the charge in using it effectively.
Team Leadership & Culture
Bailey has built and led multi-functional teams across production, logistics, marketing, admin, and development. He manages a growing workforce including food technicians, order dispatchers, marketers, video editors, and copywriters. His leadership style is structured, fair, and deeply values accountability, honesty, and loyalty. He builds systems that support people, gives team members the chance to upskill or realign if needed, and fosters a culture of open communication and shared success. Bailey believes that behind every great brand is a high-performing team — and he’s committed to developing both.